[Lahore: 24th June 2015]: With the successful launch of their flagship stores in Karachi and Lahore and soon to be launched Islamabad Store on Saturday 4th July 2015, one of Pakistan’s leading retail brand Sapphire with leading designer Khadijah Shah of Élan as its Creative Director, are set to introduce Sapphire Lawn - Eid Collection 2015 on Saturday 27th of June 2015.
Sapphire Lawn – Eid Collection imbues an organic sophistication that comes through in a medley of pastel and jewel tones showcasing powerful bursts of floral, oriental, ethnic and boho chic patterns. Available in 15 designs consisting of two colourways, the colour palette for the collection varies from pastels ranging from soft hues of blues, lilac and pinks making the transition into the playful palette of bright pinks, royal blues and popping yellows, in addition to introducing eye catching white on white designs. Available in 4 piece and 3 piece suits, consisting silk dupattas, lawn with chiffon dupattas, printed trousers, voile dupatta and plain dyed trousers respectively, Sapphire Lawn – Eid Collection uses embellishments and embroidered patches across the necklines and borders.
About the Eid Collection Khadijah Shah the Creative Director of Sapphire said, “Eid is a festive occasion for everyone. I have designed the Eid collection keeping in mind the current trends with a colour palette which has a lot of variations. As Eid is in summers there are more florals, oriental and ethnic prints for this collection. The embroidered patterns, necklines and borders have been added complementing the designs.”
Sapphire , a collaborative venture between the Sapphire Group and fashion designer Khadijah Shah of Élan, hosts a range of products which includes stitched day wear and unstitched printed fabric for women, scarves, a special formal range ‘Naqaash’, a menswear line ‘Shikaara’ and a range of precious and semi-precious stones jewellery called ‘Nigeen’. With a price range starting from PKR 2,600, Sapphire Lawn – Eid Collection reflects an eclectic bohemian spirit through vivid designs and bold embroideries