[Lahore: 1st June 2015] After the release of their coveted summer collections and the acclaimed showcase of “I See You”, at PFDC Sunsilk Fashion Week 2015, pioneering ready to wear brand Generation is now introducing “Clementine”, a new prêt-à-porter collection available at all Generation stores nationwide from 30th May 2015.
A new addition to the Flo line at Generation, “Clementine” takes inspiration from phulkari, a popular embroidery technique native to the Hazara region. The brand has incorporated multi-coloured embosssed embroidery patterns with monochromatic prints on luxe viscose fabrics accented with lace. The trendy casual wear features clean loose cut lines in a vibrant colour palette of citrus orange with water melon pinks paired with neutral tones of black & whites. The collection is available at attractive price points that range from PKR 2,600 to PKR 3,900.
Indeed GENERATION today has not only culminated into a leading ready-to-wear woman’s clothing brand but since its inception has become an iconic symbol that holds a vision together: a woman who celebrates her family’s tradition with a permanent eye for innovation and creativity. This personification of the Generation Woman’s values is seen in the designs for each of its 6 lines including Generation Woman, Generation Formals, Generation Classic, Generation Cottage, Generation Basic and Generation Flo.
The brand is expected to launch two new stores in Rawalpindi and Lahore in 2015.
Pakistan’s pioneering ready-to-wear women’s clothing brand, Generation was founded in 1983 as the brainchild of the husband-wife duo comprising of Saad and Nosheen Rahman with a vision to cater to the clothing needs of the urban Pakistani woman. The brand is engaged in designing, manufacturing and retailing women’s wear in Pakistan. With stores in Lahore, Karachi, Islamabad, Peshawar and Faisalabad, the clothing range is divided into the following lines; Generation Woman, Generation Formals, Generation Classic, Generation Basic, Generation Cottage, and Generation flo line. Generation also has the distinction of winning two consecutive Lux Style Awards for Best Retail Brand – Pret in 2009 and 2010. In April 2014, the brand made its ramp debut at PFDC Sunsilk Fashion Week’s high-street platform. This brand will be launching two new stores in 2015 and will also be launching their web portal.