Magnum presents: “A Chocolate Affair”

In collaboration with international sensation Paul Joachim, The Chocolate Genius, starring Meesha Shafi as muse with fashion from Ali Xeeshan, Èlan, Munib Nawaz, Hussain Rehar and The House of Kamiar Rokni

[Lahore, 4th October 2017]: Pakistan’s premium ice cream brand Magnum, synonymous with chocolate and fashion is all set to host its biggest event of the year. After a series of unprecedented chocolate showcases in Karachi, Magnum brings its much anticipated calendar event to Lahore: The Magnum Chocolate Party presenting ‘A Chocolate Affair’.

The Magnum Chocolate Party is a fashion and chocolate inspired event that has been held annually since 2012. It is a decadent night curated to celebrate creative indulgence. It brings together artists, designers, models, musicians and fashionistas in commemoration of its delectable Belgian chocolate. By creating innovative and disruptive content each year the platform has formed a legacy where the soiree is one of the most awaited events of the social calendar.

The affair is set to take place on Monday, 9th October and brings to Pakistan, for the first time ever, the globally celebrated and award winning chocolate artiste, chocolatier Paul Joachim, more popularly known as The Chocolate Genius. Paul has repeatedly captured audiences worldwide with his impeccable prowess in the manner with which he crafts pieces of art and fashion from chocolate. He will be creating bespoke pieces specifically for this show. Further, at ‘A Chocolate Affair’, The Chocolate Genius is set to collaborate with ace designer and master of theatrics, Ali Xeeshan for a first of its kind fashion and chocolate inspired installation.

In terms of fashion showcases, expect indulgently artistic and statement capsule collections from master design house Élan helmed by Khadijah Shah, renowned menswear designer Munib Nawaz and Hussain Rehar, currently Pakistan’s most exciting, innovative and disruptive emerging designer. Magnum also introduces powerhouse and icon Meesha Shafi as the muse for the evening.

Bringing in some of Pakistan’s most talented artists for ‘A Chocolate Affair’, the show also introduces fashion maestros Kamiar Rokni and Rehan Bashir of The House of Kamiar Rokni as Fashion Show Directors and creators of a bespoke piece for Meesha Shafi along with seasoned musician/producer Mekaal Hasan as the show’s Sound Producer. 

Speaking about the Magnum Chocolate Party 2017 2016, Unilever Pakistan Foods & Refreshments Director Farheen Salman said: "Magnum is the most aspirational ice cream brand globally, and a lifestyle choice for its consumers. The annual Magnum Chocolate Party sets itself apart by bringing in something unique each year where we push the creative boundaries of chocolate and indulgence. For this year’s event, we are delighted to invite the globally celebrated “Chocolate Genius” Paul Joachim to collaborate with Pakistan’s finest and bring to life the most novel, aspirational, and satisfying evening”.

The Magnum Chocolate Party 2017 is being produced and managed by Jalal Salahuddin Events, styled by Nabila/Npro/Ngents, photography by Dragonfly, Creative Chaos as Digital Partners and Public Relations by Lotus Client Management and Public Relations.